Still, wondering how to improve SEO ranking on Google? Well, I can tell you right now, that it’s easier than you think.
That’s good news.
The bad news is, in order to see the results, you will need to put some work in first.
Higher SEO rankings won’t just appear out of nowhere or because of you suddenly dreaming about them.
You will need to either revamp your old articles or simply implement a religious (and monotonous) set of steps when publishing a new article on your website.
Table of Contents
Create unique, authoritative content that immediately solves someone’s problem
You have to understand, that people are very busy nowadays.
And when they go to Google and ask a specific question, they’re expecting a specific answer – no bullshit talking or Wikipedia-style poem.
So, for example, my search query on Google would be like “Vegan cheesecake recipe”.
And this is what I’m looking for. Nothing else.
I’m not interested in the vegan lifestyle, not interested in other recipes, and definitely not interested in myself becoming a vegan.
Now, your article should basically contain the information I’m looking for.
Your article title also says 1000 words.
This could be something like “5 delicious vegan cheesecake recipes”, or maybe “Top 5 mind-blowing vegan cheesecake recipes you’ve ever tried”.
So, if you make your article straight to the point, I will definitely enjoy staying on your site, since you provided me immediately with the answer I was looking for.
If you however write an e-book size article, where I will basically get myself lost in, I will bounce off in a matter of seconds and you won’t see me again.
Just to wrap it up:
Provide your users with immediate answers to their search queries. Rinse and repeat.
Don’t make your users wait too long for your website to load
It’s been said at least a million times already, but I will repeat it again:
Your website needs to be fast. End of story.
Mr Worthy
Many webmasters go completely opposite and instead of providing useful information, they just stuff their websites with fancy designs, heavy plugins, useless features like calendars, surveys, and a lot of ads.
Yeah, I’ve seen some websites that had like 25-30 different ad spots on a single page.
Guess what: I bounced off straight away.
Nowadays, anything above 2-2,5 seconds is considered slow.
Google invented Core Web Vitals for a reason – to basically get rid of websites that are slow and therefore fail with providing a good user experience.
So, if you want to improve your rankings, aim for fast loading speed. Always.
Even if it means downgrading your website’s theme to a very basic one. Trust me, it will skyrocket your rankings.
Mr Worthy
Make your content interesting to read
What I mean by that is:
- use visual content (images, videos)
- use headings to split your article into subtle sub-sections
- use shorter paragraphs for easy reading, and avoid a “wall of text” at all times
- use lists, citations, and tables when appropriate
Mix everything (don’t overdo it) to make your content interesting and engaging to your users.
Google loves websites that provide useful information and high-quality content structure.
In a nutshell:
Format your content to improve user engagement. Longer stay on your site = higher rankings on Google.
Always optimize your images
I can’t stress enough how important image optimization is.
Not only does it show that you really care about your blog, but it also saves huge amounts of data sent and received by your users, especially those browsing on mobiles.
Also, image optimization dramatically reduces your website loading speed, so this is a priority if you really want to improve your rankings on Google.
Image optimization does not end with reducing the image size only.
Image alt and image caption – use them. They are there for a reason.
Wrapping all up:
Reduce the size of your images, properly use alt tags and caption section to describe what your image actually presents, so not only users but also web crawlers can understand your visual content better.
Only write original content, never plagiarize
No matter how smart you are, you will never outsmart Google.
Google knows exactly when and where the original content was published, so if you ever decide to steal someone’s work, publishing it on your site will not only bring you legal troubles, but also Google will penalize your site in a matter of seconds by removing your whole domain from their index.
Chances to recover from Google’s manual penalty are pretty much close to zero.
Plagiarized content never ranks on Google, as Google quickly recognizes it’s been copied from its original source.
In case you’re not aware, Google stores copies of every single page they crawl, so they can quickly identify thieves and separate them from the entire world.
So, no matter how tempting it might be, never copy someone else’s work.
Instead, research your topic and your competition.
If you know that you can write better content, go for it and create a killer original article that will completely wipe the competition out.
And If you’ve done a good job, Google will reward you with higher rankings sooner than you think.
Write for your users, never for search engines
I don’t mean you should completely ignore Google guidelines, like proper text formatting, image optimization, headings etc.
Your article structure should follow best practices given by Google.
However, your wording, how you explain things, and how you talk to your users should look and sound exactly the same as you were talking to a friend of yours.
Firstly, don’t do any sort of keyword stuffing.
It simply is against Google’s guidelines and if you go too crazy with your keyword density, you’re risking a very painful slap from Google called the “Manual penalty”.
As I said before, your website users are like guests in your house. They come to visit you and expect you to be nice and polite to them.
Therefore, look after them. Be chatty, be knowledgeable, but most importantly be yourself.
Secondly, they want to see your true side, not someone who’s hiding behind a clueless, wiki-type robot talking nonsense.
Talk with them exactly the way I’m talking with you right now.
Be honest and don’t be afraid to show your real personality. Google will definitely reward you for that with higher rankings.
SEO improvements summary
I know there are a lot of gurus that will tell you some amazing stories about backlinks, and how quickly you can reach to the top of Google.
Never, ever listen to them.
Acquire backlinks naturally by writing articles people will like and share.
You will be shocked at how quickly Google will love your content!
